My final campaign images for my re-branding project, including my re-branded logo. I think they represent the brand image because Eley Kishimoto are about much more than just their clothes, they are print designers and people who are fans of their work are also interested in non-fashion related art and graphic design. I can see these advertising images used in magazines such as Dazed and Confused (UK), POP magazine (UK), The Block (USA), A magazine (USA) and Jalouse (France).
I used Adobe InDesign to lay out my images as double spread magazine pages.
I wanted a clean, grapic logo so kept to a black and white colour scheme. I have incorporated a bit of print to symbolise what Eley Kishimoto are fundamentally about. I also think it is quite cool and contemporary, and an exciting upgrade from their old logo which was just the brand name in white or blue font on a white or blue background.
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