DSM

29/11/10

After getting our briefing for our Re-branding project I went on a research trip to Rei Kawakubo's concept store, Dover Street Market. I've loved this shop since I first went a few years ago and thought it would be perfect for seeing examples of good fashion branding.

The Moncler shop-within-the-shop was impressive. I liked the old advertising images you can see here, which show a modern day shopper the heritage of the brand as a ski clothing label.

Supreme at Dover Street market, I like how there is no big sign saying supreme, the box covered in the logo is enough to let people know which brand this is. I also like how clean and simple the layout is, with one solitary bag sitting on its own shelf.

Examples of good logos that fit with the brand image.